Product and code
- Product strategy
- UX and UI design
- React, Next.js, TypeScript
- Supabase, PostgreSQL, APIs
- Cloudflare, Git
Loaded
Anton Claeysoone
Founder, designer, developer, DJ
Tempo128.0
Based inGhent
Elapsed00:00
Anton Claeysoone
I build software, brands and nights out.
I started in medicine, switched to audiovisual design and have been playing clubs and festivals as ADIX since 2021. Along the way I learned that most of a good night happens off stage: the booking, the brand, the website, the bar menu, the spreadsheet.
Today I do all of it. I'm building MyLabelDesk, software that lets record labels run their whole operation in one place, and I design and develop for music, hospitality and event brands under the name Artograph. I like work where the design has to survive contact with a real crowd, a real client or a real invoice.
Selected work
Eight projects, each on its own hot cue. Press a pad to jump to it, or keep scrolling.
MyLabelDesk
An operating system for record labels. Demo reviews, contracts, metadata, release planning and distribution in one platform instead of a dozen disconnected tools.
- Role
- Founder and CEO
- Company
- AWC Music Services BV
- Since
- November 2025
- Live
- mylabeldesk.com
What I do
I designed the product and the brand, built large parts of the platform myself in React, TypeScript and Supabase, and added an AI assistant and automated workflows. I also run sales, pricing, partnerships and investor pitches, and lead a small team of developers and salespeople.
- €50,000 VLAIO innovation subsidy
- Start it @KBC, fall cohort 2025
- Finalist, Student Entrepreneur of the Year
SkySound
A one-day electronic festival in Erps-Kwerps with a flight theme: tickets are boarding passes, the website is a departures board and the bars pour Soft Landing, Cruising Altitude and Turbulence.
- Role
- Co-organiser
- Edition
- SKY26, 8 August 2026
- Team I led
- 30 people, food and beverage
- Scope
- Everything except stage, light and decor
Building the stage and the lights was someone else's job. Pretty much everything else came across my desk: the website, the visual system for signage and ticketing, partnerships and sponsorship, suppliers and planning. On the day I ran food and beverage with a crew of thirty.
Festival photography by the SkySound photo team.
Sodality
A new united artist agency that had to look like it had been around for years. The identity runs on a dance-floor gradient and a looping mark; the website and an internal dashboard carry it through.
- Client
- Sodality, united artist agency
- Year
- 2026
- Scope
- Identity, social templates, website, artist dashboard
Sisera
An invitation-only business club for entrepreneurs, with dinners, guest speakers and member events. I sit on the board for IT, websites and marketing.
- Role
- Board member, IT, web and marketing
- Since
- 2024
- Built
- Sisera Business Club and Sisera Group websites, member CRM, member content
Two websites, a CRM to keep track of members and partnerships, and a steady flow of content that introduces each member company to the rest of the club.
Munk Media
A content agency that sells measurable growth. The site had to show its video and photography work quickly and make booking a call the obvious next step.
- Client
- Munk Media
- Year
- 2026
- Scope
- Design, development, motion
- Stack
- Next.js on Cloudflare
Red Bull
I run Red Bull's event car at activations across Belgium: getting it on site, setting up the brand presence, supporting the activation and working with organisers so the brand shows up the way it should.
- Role
- Event car and brand activation
- Since
- 2021, ongoing
- Formula 1 Belgian Grand PrixSpa-Francorchamps, two editions
- PukkelpopFestival activation
- Corporate and student eventsAcross Belgium, five seasons running
ADIX
My artist project, and where I learned to run a business: negotiating bookings, contracts, riders, advancing, pricing and invoicing, plus the branding and marketing, all done myself.
Booked by
Tomorrowland, Red Bull, Herbalife, Delen Private Bank, Ghent University, Festival Mondial, Overpoort Open Air, Hospitality House, De Casino and a long residency at Yssiscafé Knokke.
Artograph
The name I freelance under. Identities, logos, illustration, social templates, print, websites, email campaigns and content for venues, brands and artists.
- Clients include
- TAGMAG, Holy Croque, TolaOG, Kasteel Sint-Michiels, Manuals, 5onair, FannieToys
School work at Artevelde adds aftermovies, interviews, motion graphics and 3D to the mix.
What I bring to a team
Six channels and a master. Most projects run several at once.
Brand and design
- Identities and logos
- Brand guidelines
- Posters and festival visuals
- Social templates
- Print, signage, billboards
Video and photo
- Aftermovies
- Social content
- Interviews
- Motion graphics and 3D
- Nightlife, event and artist photography
Marketing
- Social strategy
- Content planning
- Meta Ads, Google Ads
- Mailchimp and email campaigns
Events
- Festival organisation
- Sponsorship and partners
- Suppliers and planning
- Food and beverage operations
- Brand activation
AI and automation
- LLM and chatbot integrations
- AI workflows
- AI-assisted development
- Automating the boring parts
Master: business
- Sales and quotes
- Pricing
- Partnerships and negotiation
- Leading meetings
- Leading teams, from 3 developers to a 30-person event crew
Tools
After Effects, Premiere Pro, Photoshop, Illustrator, Cinema 4D, Figma, Webflow, React, Next.js, Vite, Tailwind, Supabase, Cloudflare, Mailchimp, Meta Ads Manager, Google Ads, Claude, Cursor, Max/MSP, rekordbox, FL Studio.
Languages
Dutch, native. English, fluent. French, good.
Set history
- 2021
First bookings as ADIX. Starts with Red Bull's event car and brand activations.
- 2022
Residency at Yssiscafé Knokke, plus clubs, school balls and corporate events across Flanders.
- 2024
Joins the board of Sisera Business Club for IT, web and marketing.
- 2025
Plays Tomorrowland. Founds AWC Music Services BV and starts building MyLabelDesk. Selected for Start it @KBC.
- 2026
Wins a €50,000 VLAIO innovation subsidy. Co-organises SkySound. Builds the Sodality and Munk Media sites.
- Now
Finishing a bachelor in Audiovisual Design at Artevelde University of Applied Sciences, Ghent. Looking for an internship where product, brand and content meet.
Next track